Creative Leader - Brand Marketing / B2B + B2C Advertising

Roger Gehrmann (2).jpg

Bio/Contact

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Building
brands with
multi-sensory creative.

Originally from Tokyo.
My work has taken me from Sydney to Singapore and San Francisco. I am currently based in Brooklyn, New York.

 

I'm an award winning Creative Leader, Brand Strategist and Multi-Sensory Design Specialist with over 20 years of leadership experience spanning the various worlds of Advertising, Product Design and B2B & B2C Marketing & Strategy.

In 2019 I co-founded Studio Resonate - a 50+ strong creative team of copywriters, designers, audio producers and developers that produce innovative digital advertising for some of the biggest brands on the planet. Studio Resonate is part of the SiriusXM/Pandor/Stitcher group, the largest audio entertainment powerhouse in the world.

My personal mission is to craft holistic experiences that goes beyond “experience” and "usability" to creates lasting relationships by moving hearts and minds between brands and their audiences.

This approach has given me the opportunity to guide a number of global brands in the digital space - creating apps, campaigns, websites and content for brands such as Honda, Audi, Hyundai, Land Rover, Uber, PepsiCo, FritoLay, SalesForce, McDonalds, Pandora, SiriusXM, Unilever, Cadbury, Douwe Egberts, Sara Lee, Schick & Luxottica OPSM.

I'm currently serving as Advisor to the Oasis Consortium, the global consensus on brand safety standards. Previously I've also served as advisor to a number of startups including OpenWeb, AirService and AirTasker.

In my previous role as Executive Creative Director for the SiriusXM/ Pandora / Stitcher group, my team and I helped Pandora drive over a half billion in advertising revenue in 2021.

I'm currently the VP of Brand & Creative at OpenWeb where we aim to make the web a better place by improving the quality of online conversations.

 
 

Say Hey

 

randomlogik@gmail.com

Also find me on social media:

 
 

 
 

Awards

 

Webby Awards 2023 - Cheez-It’s: Aged By Audio

Signal Awards 2023 - Best Branded Content Podcast - The Genrelist

Signal Awards 2023 - Best Experimental Podcast - Real Good for U.S. Bank

Addy Awards 2023 - Cheez-It’s: Aged By Audio

Effie Awards 2023 - Cheez-It’s: Aged By Audio

ISA: International Sound Awards 2022 - Dove Tropical Moods

Signal Awards 2022 - Best Podcast Ad - Office Ladies

Signal Awads 2022 - Best Podcast Ad - On Purpose with Jay Shetty

Webby Awards 2019 - Pandora Mobile App

CLIO Awards 2017 - Pandora: Sounds Like You

CommsCon 2017 - 'Pandora x Spotify: Unrivaled'

App Design Awards Australia 2015 - JLL Capital Markets

CSS Awards 2015 - Bannana Boat Website

Communicator Silver Award 2012 - Santos Tour Down Under

W3 Gold Award 2011 - The Audi A8 Interactive Video

Direct Marketing International ECHO - Audi 5earch Campaign