Creative Leader Shaping Sonic Branding, Multi-Sensory Design, and Modern Brand Systems

SXM Media Brand

SXM Media is the the advertising and monetization arm of SiriusXM, Pandora, Stitcher, and SoundCloud. To showcase, redefine, and reposition these products within the ad media space, we developed a new brand internally, planned a go-to-market and launched within a quarter.

The rebrand included identity work, brand messaging, sales enablement exploration, an evolution to approaching insights, and a full digital overhaul.

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