After stumbling on a Swiss study that found aging cheese to hip-hop music could change the strength and smell, Cheez-It® teamed up with Pandora® to create the limited-edition Cheez-It x Pandora® Aged by Audio crackers, introduced by SiriusXM host Sway Calloway and available on CheezItHQ.com.

Studio Resonate / SXM Media worked with Leo Burnett to develop and launch this campaign for Cheez-It® on the Pandora and SiriusXM network.