When Q-Tips sought to launch a fun, informative audio campaign about the many uses of its product, they put the audio experts at Studio Resonate on a mission: the quest for the sound of America’s favorite cotton swab.

Audio has the ability to not just communicate brand messages, but create an entire experience that captivates listeners.

So when Q-Tips asked to share their many use cases with 30-second audio ads, the Studio Resonate team got to work on some spring-cleaning-focused spots, using capabilities that brought the brand messaging to the next level.