Objective

Bring the Sydney Film Festival to life for people who were on the fence about buying tickets.

Strategy

A new way of working that would allow us to partner with our clients to quickly identify the business opportunity through design thinking, rapid prototyping, and stakeholder and customer interviews.

Execution

We landed on a 5 day product discovery workshop modelled on Google Venture’s design sprint workshop, and spent 5 days partnering with Sydney Film Festival to work towards a prototype that would guide the rest of the project.

Results

In 5 days, we identified the business opportunity, most important user story, key design features, rapid prototyped a solution, and tested it with key stakeholders and real users. By validating our design thinking upfront, we clarified our purpose as a group and agreed on the final product before we’d written a line of code.

The site launched to the biggest day of sales in the 60yrs that the festival has been running.

CREATIVE DIRECTION
DESIGN SPRINT / UX WORKSHOP
UX STRATEGY