Overview

The TrackMySPEND iOS and Android App is the official free app from ASIC and Moneysmart allowing users to track your personal expenses on-the-go. TrackMySPEND gives you a clear picture of what you are spending your money on by employing an easy-to-use, intuitive interface that helps you track actual spending against your salary or projected spending.

Brief

A survey into Australia's financial health has revealed that 1 in 3 Australian households is living pay cheque to pay cheque and many would not be able to cover a major emergency 56 PER CENT of people say do not have any savings at the end of the month ALMOST one in five would not be able to find between $500 and $1000 if they needed it in an emergency 65 PER CENT have not developed a sound plan to help them achieve their goals. 

The primary objective was to release an engaging and easy-­to-­use App that allowed them to better manage their money and move towards improving their financial health. 

Result

Since launch the MoneySmart TrackMySPEND app managed to achieve a phenomenal 170,000+ downloads on iOS (4.5 star average reviews) and 15,000+ on the Android platform. This was achieved purely via information posted on the Moneysmart website and word-of-mouth. It remained in the #1 position of the iOS App Store (Finance Category) for several weeks.

Australian Mobile Awards 2013 Winner - Government Services

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